AI search, measured in dollars
We are ROI
for AI search.
An AI answer cites a source. That source routes the click. The click lands on a merchant — yours, a retailer's, or a competitor's. We trace that whole chain and put a dollar figure on what your brand is capturing, and what it's leaking.
of resolved AI-cited beauty clicks land on Amazon, Sephora, Ulta or Nordstrom — not the brand's own site, even in prestige beauty where MAP enforcement is supposed to suppress marketplace routing. View the Commerce Graph →
How it works
From prompt to purchase — and where it leaks along the way.
Most AI-visibility tools stop at "were we mentioned." Aqxle keeps going — through the citation, through the affiliate wrapper, to the cart, and puts a dollar figure on what's lost at every hop.
- Prompt100%
- AI visibility62%
Not visible in the answer · −38%
- Citation source46%
Cited, but no commerce route · −16%
- Commerce route37%
Wrong merchant / broken link · −9%
- Cart21%
Drop-off before cart · −16%
- Purchase14%
Abandoned after cart · −7%
Captured at purchase
14%
Leaked before checkout
86%
Largest single leak
AI visibility · −38%
No tags, no pixels, no rip-and-replace. Aqxle sits on top of the AI-visibility tracker you already pay for — Profound, Gumshoe, SEMrush, Similarweb, Ahrefs — or your own.
Who this is for
Built for one job, and one buyer.
If your category has one route to purchase, the ROI of AI search is simple arithmetic and you don't need us. Aqxle earns its fee where demand can land in four different places.
- You run ecommerce, digital commerce or DTC P&L at a consumer brand doing $100M–$2B
- You sell through your own site AND Amazon AND at least two specialty or big-box retailers
- You have an active affiliate or digital PR program
- You already pay for an AI visibility tracker, and it still can't tell you what share of your AI-cited demand ends up at amazon.com versus your own site
Not a fit if you're DTC-only, B2B SaaS, a local service business, or locked into exclusive-retail distribution — or if you just need prompt tracking and mention share, in which case Semrush or Profound already do that well and cheaper.
Commerce Graph tear-downs
Where AI-influenced demand is captured—and where it leaks.
Every teardown follows the same question: when consumers discover a category through AI, search, media, publishers, retailers, or marketplaces, is the route ready to convert—and does it lead to the destination the business values most?
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Cross-category synthesis
07Publisher · LinkedIn · Bharad Ramesh
6 Tear-Downs, 5 Learnings, 3 Things CMOs Should Do Next
AI search didn't kill the funnel — it moved the bottom into a hidden content-to-commerce graph of publishers, affiliate stacks, and marketplaces. Six teardowns across beauty, laptops, running, travel rewards, and big retail reveal the shared patterns and what CMOs should do next.
Prestige beauty
01Publisher · Allure
How Allure Routes AI Citations: MAC vs. NARS
We traced 211,898 affiliate links on Allure. MAC captures 73% DTC in roundups. NARS routes 60% through Nordstrom. Placement format, not spend, is the pattern we are testing.
Consumer tech
02Publisher · PC Mag
Where Do PC Mag's Citations Actually Go?
We audited 1.85M outbound links on PC Mag, the most AI-cited laptop publisher. The most-cited laptop brand barely appears on the site. Only 35 links go direct to a brand.
Running shoes
03Publisher · Runner's World / RunRepeat
Editorial-First vs Pure-Affiliate
Runner's World keeps 87% of clicks inside the Hearst graph. RunRepeat sends 98% out via Awin, Partnerize, CJ, Impact. Same category, two brand playbooks.
Retail strategy
04Backlink Intelligence
Walmart vs. Target: Opposite digital PR and affiliate playbooks
Two retail giants, two completely different ways of earning links, distributing affiliate revenue, and shaping the SERPs that brands compete on.
Travel rewards credit card
05Publisher · NerdWallet
Citi Strata Converts Best, Wins Least
NerdWallet is Citi's #1 cited AI source and #1 referral-traffic driver (46.8K/mo). Yet Strata Premier holds just 11.2% of mentions there — highest conversion efficiency (124) on the shelf, but lowest head-to-head win rate (25%). Closing the mention gap nets ~10x.
Beauty retail
06Backlink Intelligence
Sephora vs. Ulta: Earned authority vs. rented authority
Sephora carries 1.76x more referring domains — but composition is the real story. 87.6% of Ulta's top-authority links are affiliate and deal sites; 31.5% of Sephora's are earned influencer coverage, the inventory AI engines cite.
Founder & analytics pedigree
Sits on top of your existing stack.
We're not wedded to any single provider — we're always testing new ones, and we integrate with what you've already paid for.
Earlier Aqxle insights-automation product, 2025. Not Commerce Graph customers.
Data handling. We analyze publicly accessible pages and syndicated third-party data. We do not ingest customer PII, order data or site analytics. Client deliverables are stored in access-controlled cloud storage and deleted on request within 30 days. Subprocessor list available on request.
Founder & analytics pedigree
Connect on LinkedInBharad Ramesh built the ROI-proof and investment analytics function behind $1B+ media portfolios at WPP Media and PHD Media, and has served on the boards of the MRC, CIMM and the 4As. A WPP Atticus Award winner for thought leadership.
He is Founder & CEO of Aqxle AI.
The Commerce Graph methodology is built from decades of work in media measurement, routing intelligence, and investment optimization for global brands.
The offer
Pay for the first look. Everything after is optional.
Why we charge for the first look: a free audit tells us nothing about whether you can act on it. The fee is the qualification.
Prove the Leakage
Targeted Sprint
$2,500
5 business days
A surgical diagnostic of your most critical AI bottleneck.
- 1 brand + 2 competitors
- Crawl of 1 priority citation source
- Digital shelf basic audit
- 1-page PDF & 15-minute Loom review
100% credited toward Phase 1 Audit.
The Category Diagnostic
Phase 1 AI Commerce Audit
$10,000
15 business days
The definitive map of your AI leakage. Zero client data required.
- 1 brand + 4 competitors
- Top 50 AI-cited domains crawled
- Multi-retailer shelf readiness audit
- Modeled revenue leakage calculation
- Executive action plan & 60-minute workshop
100% credited toward Phase 2 Platform.
Continuous Protection
Phase 2 Verified ROI Platform
from $36,000/year
Billed annually
Continuous routing intelligence connected to your actual sales data.
- Everything in Phase 1 (continuously updated)
- First-party data integration
- Real-time route change alerts
- Observed preferred-channel capture rate
- Verified search ROI reporting
Your audit is delivered privately. We publish benchmarks, never client diagnostics.
Want this for your brand?