/ commerce graphAI commerce attribution · for DTC + omnichannel brands
AI answers are sending your buyers to a competitor's cart.
See the GMV you're losing — in 24 hours.
Aqxle resolves every AI-cited click and affiliate redirect to the final merchant, so you can see which brands, publishers, and marketplaces capture the cart—and how much GMV and margin leak out of your DTC and wholesale channels.
02 · Sample deliverable
This is what you get in 24 hours.
One live dashboard. Your category, your competitors, every AI citation resolved to the merchant that captured the cart. Below: a real audit we ran on the prestige beauty category.
The leak we found
GMV gap between MAC and NARS in DTC capture — on Beauty alone. Same category, same publisher, one gets 73% direct, the other 20%.
Where it went
of resolved Beauty clicks land on Amazon — even in prestige beauty, where MAP enforcement is supposed to suppress marketplace routing.
The lever
Roundup placements drive 3.6× the DTC capture of in-article mentions. One editorial format shift moves the P&L, no new spend required.
Methodology: independent public benchmark analysis using syndicated third-party data. No client endorsement implied. Dashboards are published at brand-level URLs.
03 · Intelligence library
Every Friday, a new category teardown.
Independent benchmark analysis of AI commerce attribution — who captures the margin when AI sends a buyer to your category. Each teardown is a public Commerce Graph dashboard at its own brand URL — the same format your free audit publishes to. Request your brand or category and we may feature it in an upcoming teardown.
Prestige beauty
01Publisher · Beauty
How Beauty Routes AI Citations: MAC vs. NARS
We traced 211,898 affiliate links on Beauty.com. MAC captures 73% DTC in roundups. NARS routes 60% through Nordstrom. The $29.2k gap explained.
Consumer tech
02Publisher · Laptop
Where Do Laptop's Citations Actually Go?
We audited 1.85M outbound links on the most AI-cited laptop publisher. The most-cited laptop brand barely appears on the site. Only 35 links go direct to a brand.
Running shoes
03Publisher · Runner's World / RunRepeat
Editorial-First vs Pure-Affiliate
Runner's World keeps 87% of clicks inside the Hearst graph. RunRepeat sends 98% out via Awin, Partnerize, CJ, Impact. Same category, two brand playbooks.
04 · How it works
Five layers. One view. From AI citation to cash register.
Visibility share
Share of voice on AI answer pages across ChatGPT, Perplexity, Gemini, and Claude.
Composite from Profound, Gumshoe, SEMrush
Citation sources
Which URLs the model picked — and which it ignored.
Composite from Profound, Gumshoe, SEMrush
Prompt intent
Research, comparison, deals, purchase. TOFU / MOFU / BOFU split.
Aqxle
URL-level crawl
What each cited page links out to — Amazon, affiliate networks, retailers, DTC.
SEMrush, Similarweb, Ahrefs + Aqxle
Path resolution
Where every commercial link finally lands. Affiliate redirect resolved, commission rail tagged.
Aqxle
We ingest visibility data from AI monitoring platforms (Profound, Gumshoe, SEMrush), crawl what AI-cited pages link out to (Amazon, retailers, DTC, affiliate networks), and apply the Aqxle Path Resolution layer to see where every commercial link finally lands and which commission rail captured it.
Aqxle sits on top of your existing stack — no tags, pixels, or rip-and-replace required.
05 · Built for enterprise-grade brands
Sits on top of your existing stack.
Founder & analytics pedigree
Connect on LinkedInBharad Ramesh is Founder & CEO of Aqxle AI. He previously led media research and investment analytics at WPP Media, and before that managed over $1B in digital media across travel and automotive at PHD Media.
He is a WPP Atticus Award winner for thought leadership, and has served on the boards of industry measurement bodies including the MRC, CIMM, and the 4As.
The Commerce Graph methodology is built from decades of work in media measurement, attribution, and investment optimization for global brands.
06 · Start your audit
See where every click lands.
Drop your domain. We'll build your dashboard in 24 hours — free. No credit card, no sales call, no email required.
Questions or want to get in touch? hello@aqxle.ai